It’s harder than it seems to build a truthful venture atop the ruins of a World of Lies. Whoever has had the courage to start such a new venture is working hard to make ends meet.
Picture an under-funded, under-appreciated startup that disrupts nothing but the phoney. There exists no subsidy or Quantitative Easing, no funding rounds A, B or C to get this unpopular startup, the Non-Lie, up and running.
So yes, this may be reminiscent of a David and Goliath scenario, but what does that mean other than that it CAN be done.
An important first step is to distinguish between art and marketing. The Age of Marketing is over, dead and buried, many people still need to adjust to that fact. Marketing aims to seduce, as a means to further temporary Non-Truth aims: money, growth, fame, recognition, followers, comfort, influence and power.
Art, the Non-Lie, only aims to create. It is a natural urge, a timeless expression of the soul, which does not know what Non-Truths are, only the mind knows those.
Creation is therefore a huge risk that requires visionary courage and an uncompromising following of one’s own path. I am not used to that anymore, I am coming from an Age of Mediocrity, dominated by oppressive, perverse commercial marketing and manipulation under the even more perverse guise of art, which is why it has been taking me and others a while to build the Non-Lie. As soon as you see the difference between marketing and art for what it is, you’ll never forget that every Non-Lie venture is a form of art.